Description |
1 videodisc (43 min.) : sound, color ; 4 3/4 in. |
Physical Medium |
polychrome |
Description |
digital |
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optical |
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NTSC |
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video file |
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DVD video |
System Details |
DVD-R, NTSC. |
Performer |
Host, Scott Wapner. |
Credits |
Executive producers: Bill Kurtis, Donna LaPietra, Sharon Burrett, David Fortney ; editor, David Fortney ; camera, Greg Gricus ... [et al.] ; music, David Hulzenga. |
Note |
Originally produced in 2008. |
Summary |
"Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the Program depicts the history of Anheuser-Busch--including how it survived the Prohibition era--while illustrating the birth of the Busweiser brandand its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary"--Container. |
Subject |
Anheuser-Busch, Inc.
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Anheuser-Busch, Inc. |
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Beer -- United States.
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Beer. |
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United States. |
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Brewing industry -- United States.
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Brewing industry. |
Genre/Form |
Documentary television programs.
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Documentary television programs.
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Nonfiction television programs.
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Nonfiction television programs.
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Video recordings for the hearing impaired.
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Video recordings for the hearing impaired.
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Video recordings.
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Video recordings.
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Added Author |
Wapner, Scott, correspondent.
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CNBC (Television network)
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Kurtis Productions.
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Films for the Humanities & Sciences (Firm)
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Added Title |
Budweiser |
ISBN |
9781616164584 |
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1616164581 |
Music No. |
40548 Films for the Humanities and Sciences |
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