| Edition |
1st ed. |
| Description |
1 online resource (118 pages). |
|
text file |
| Series |
Entrepreneurship and small business management collection,
1946-5661
|
|
2013 digital library.
|
|
Entrepreneurship and small business management collection.
1946-5661
|
| Note |
Title from PDF title page (viewed April 1, 2013). |
|
Part of: 2013 digital library. |
| Bibliography |
Includes bibliographical references (pages 113-114) and index. |
| Contents |
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index. |
| Summary |
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Strategic planning.
|
|
Strategic planning. |
|
Management.
|
|
Management. |
|
Marketing.
|
|
Marketing. |
| Indexed Term |
planning |
|
job performance |
|
standards of performance |
|
disruptive innovation |
|
market disruptions |
|
cash flow |
|
PERT |
|
pricing |
|
marketing promotions |
|
organizing |
|
financial controls |
|
motivating employees |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781606496503 |
| ISBN |
9781606496510 (electronic book) |
|
1606496514 (electronic book) |
|
9781606496503 (paperback) |
|
