| Edition |
First edition. |
| Description |
1 online resource (159 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Entrepreneurship and small business management collection,
1946-5661
|
|
Entrepreneurship and small business management collection.
1946-5661
|
| Bibliography |
Includes bibliographical references (pages 151-152) and index. |
| Contents |
Chapter 1. Introduction -- Chapter 2. Is this option right for you? -- Chapter 3. Understanding the norms of uncertainty, risk, and relentless change -- Chapter 4. Key entrepreneurial skills and competencies -- Chapter 5. Stakeholder management: exceeding expectations -- Chapter 6. Understanding key financial statements -- Chapter 7. Your strategy and mission statement -- Chapter 8. Objective setting -- Chapter 9. Short- and longer-term planning -- Chapter 10. Marketing: letting people know you are there -- Chapter 11. The importance of social media and networking -- Chapter 12. Decision making -- Chapter 13. Understanding resources -- Chapter 14. Process management -- Chapter 15. Opportunities for growth -- Chapter 16. Conclusions. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book is perfect for anyone looking at business and entrepreneurship. It will be ideal for anyone with an interest in business and anyone who has aspirations to start their own business, outlining key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies.This book contains useful and practical information about business and entrepreneurship and will aim to give a robust understanding of the theory and real-world implications of running a successful business. This book describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion. The authors clearly demonstrate that if you follow the good business habits and practices that are described in this book consistently, you really can achieve entrepreneurial success and the opportunities that come with it. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Provenance |
Purchased with the Phippen Library Fund. |
| Subject |
Entrepreneurship.
|
|
Entrepreneurship. |
|
New business enterprises.
|
|
New business enterprises. |
| Indexed Term |
Entrepreneurships. |
|
Business. |
|
Startups. |
|
Risk. |
|
Reward. |
|
Profitability. |
|
Marketing. |
|
Strategy. |
|
Networking. |
|
Managing change. |
|
Decision making. |
|
Uncertainty. |
|
Stakeholder management. |
|
Planning. |
|
Resource and process management. |
|
Consistency of good habits. |
|
Research. |
|
Market research. |
| Genre/Form |
Electronic books.
|
| Added Author |
James, David, author.
|
| Other Form: |
Print version: 9781951527105 |
| ISBN |
9781951527112 e-book |
|
9781951527105 print |
|
