| Edition |
First edition. |
| Description |
1 online resource (xviii, 127 pages) : illustrations (some color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Tourism and hospitality management collection,
2375-9631
|
|
Tourism and hospitality management collection.
2375-9631
|
| Bibliography |
Includes bibliographical references (pages 117-119) and index. |
| Contents |
Part 1. Introduction and mature traveler profiles -- Part 2. Country profiles -- Part 3. Future trends--sectors and destinations -- Part 4. Strategies. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Provenance |
Purchased with the Phippen Library Fund. |
| Subject |
Older people -- Travel.
|
|
Older people -- Travel. |
|
Tourism -- Planning.
|
|
Tourism -- Planning. |
|
Tourism. |
|
Tourism -- Marketing.
|
|
Tourism -- Marketing. |
| Indexed Term |
Tourism. |
|
Travel trends. |
|
Mature traveler. |
|
Tourist destinations. |
|
Overtourism. |
|
Ecotourism. |
|
Travel agents. |
|
Tour operators. |
|
Global demographics. |
|
Marketing strategy. |
|
UGIs. |
|
Country profiles. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781952538469 |
| ISBN |
9781952538476 e-book |
|
9781952538469 print |
|
