Title Advertising : a cultural economy / Liz McFall.

Publication Info.

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description	1 online resource (viii, 208 pages).
Physical Medium	polychrome
Description	text file
Series	Culture, representation and identity series
	Culture, representation, and identities.
Bibliography	Includes bibliographical references and index.
Contents	Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.
Summary	With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Advertising -- History.
	Advertising.
	History.
	Advertising -- Social aspects.
	Advertising -- Social aspects.
Genre/Form	Electronic books.
	Electronic books -- History.
	History.
Other Form:	Print version: McFall, Elizabeth Rose. Advertising. London ; Thousand Oaks, Calif. : Sage Publications, 2004 0761942548 9780761942542 (DLC) 2003110017 (OCoLC)57579627
ISBN	9781412932899 (electronic book)
	1412932890 (electronic book)
	9781446215418 (ebook)
	1446215415 (ebook)
	0761942548 (cased)
	0761942556 (paperback)
	9780761942542
	9780761942559 (paperback)