Skip to content
You are not logged in |Login  
     
Limit search to available items
Record:   Prev Next
Resources
More Information
Bestseller
BestsellerE-book

Title Electronic customer relationship management / Jerry Fjermestad, Nicholas C. Romano, editors.

Publication Info. Armonk, N.Y. ; London : M.E. Sharpe, [2006]
©2006

Item Status

Description 1 online resource (xiii, 210 pages) : illustrations.
data file
Bibliography
Physical Medium polychrome
Series Advances in management information systems ; v. 3
Advances in management information systems ; v. 3.
Bibliography Includes bibliographical references and index.
Contents Electronic customer relationship management : an introduction / Nicholas C. Romano, Jr. and Jerry Fjermestad -- Success factors in online supply chain management and e-customer relationship management / Michael R. Bartolacci and Mary Meixell -- Using electronic customer relationship management to maximize/minimize customer satisfaction/dissatisfaction / Yoon Cho and Jerry Fjermestad -- Customer relationship management success and organizational change : a case study / Carl-Erik Wikstrom -- Success factors in CRM Implementation : results from a consortial benchmarking study / Rainer Alt and Thomas Puschmann -- Collaborative customer relationship management in financial services alliances / Malte Geib, Lutz M. Kolbe, and Walter Brenner -- Improving customer Interaction with customer knowledge management / Adrian Bueren [and others] -- An examination of the effects of Information and communication technology on customer relationship management and customer lock-In / Ja-Shen Chen and Russell K.H. Ching -- What makes customers shop online? / Na Li and Ping Zhang -- Toward achieving customer satisfaction in online grocery shopping : lessons learned from Australian and Swiss cases / Sherah Kurnia and Petra Schubert.
Summary A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Customer relations -- Management.
Customer relations -- Management.
Electronic commerce.
Electronic commerce.
Genre/Form Electronic books.
Computer network resources.
Electronic books.
Added Author Fjermestad, Jerry.
Romano, Nicholas C.
Other Form: Print version: Electronic customer relationship management. Armonk, N.Y. ; London : M.E. Sharpe, ©2006 0765613271 9780765613271 (OCoLC)64181023
ISBN 9780765620156 (electronic book)
0765620154 (electronic book)
9781317472186 (electronic book)
1317472187 (electronic book)
0765613271
9780765613271