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Title How strategic communication shapes value and innovation in society / edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti.

Publication Info. Bingley, U.K. : Emerald Publishing Limited, 2017.

Item Status

Edition 1st ed.
Description 1 online resource.
text file
Series Advances in public relations and communication management, 2398-3914 ; v. 2
Advances in public relations and communication management ; v. 2.
Bibliography Includes bibliographical references and index.
Contents Prelims -- Educating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance -- Contextualising change in public sector organisations -- When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy -- Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011 -- 2015 -- Lessons learned: communication studies in transition -- Secrets of public affairs -- Social media: the dialogue myth? How organizations use social media for stakeholder dialogue -- Clarifying skills and competencies in organisational decision making -- perceptions of finnish communication professionals -- Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration -- About the Contributors -- Index.
Summary Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we ́re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Business communication -- Great Britain.
Business communication.
Great Britain.
Business communication -- France.
France.
Business communication -- Germany.
Germany.
Genre/Form Electronic books.
Added Author Ihlen, Øyvind, editor.
Ruler, Betteke van, 1948- editor.
Smit, Iekje, editor.
Romenti, Stefania, editor.
Other Form: Print version: How strategic communication shapes value and innovation in society. 1st ed. Bingley, U.K. : Emerald Publishing Limited, 2017 1787147177 9781787147171 (OCoLC)1001386440
ISBN 9781787147164 (electronic book)
1787147169 (electronic book)
1787147177
9781787147171