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Title Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch.

Publication Info. Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Online access
Table of contents
Call No.HF5415.32 .O55 2005 Library has more than one copy.
LocationMoore Stacks

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.32 .O55 2005    Available  ---
Description xx, 551 pages : illustrations ; 23 cm.
Series Advertising and consumer psychology
Advertising and consumer psychology.
Bibliography Includes bibliographical references and index.
Subject Consumer behavior.
Consumer behavior.
Internet advertising.
Internet advertising.
Electronic commerce.
Electronic commerce.
Added Author Haugtvedt, Curtis P., 1958-
Machleit, Karen A.
Yalch, Richard.
ISBN 0805851550 paperback alkaline paper
0805851542 case alkaline paper

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