Title Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.

Publication Info.

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description	1 online resource (xxiii, 415 pages) : illustrations.
Physical Medium	polychrome
Description	text file
Series	Advertising and consumer psychology
	Advertising and consumer psychology.
Bibliography	Includes bibliographical references and indexes.
Summary	Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Sports -- United States -- Marketing.
	Sports.
	United States.
	Marketing.
	Sports -- United States -- Psychological aspects.
	Psychological aspects.
	Communication in marketing.
	Communication in marketing.
Genre/Form	Electronic books.
Added Author	Kahle, Lynn R.
	Riley, Chris, 1958-
Other Form:	Print version: Sports marketing and the psychology of marketing communication. Mahwah, N.J. : L. Erlbaum Associates, 2004 0805848266 (DLC) 2003020653 (OCoLC)53131268
ISBN	1410610004 (electronic book)
	9781410610003 (electronic book)
	0805848266 (alkaline paper)