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Book
Author
Haskins, Jack B., 1922-
Title
How to evaluate mass communications; the controlled field experiment / by Jack B. Haskins.
Publication Info.
[New York] : [Advertising Research Foundation], [1968]
[©1968]
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Gift Note
Moore Stacks
HF5827 .H3
Available
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Description
vi, 96 pages : illustrations ; 22 cm.
Series
An Advertising research monograph
Advertising research monographs.
Bibliography
Bibliography: pages 77-87.
Subject
Advertising -- Research.
Advertising -- Research.