Skip to content
You are not logged in |Login  
     
Limit search to available items
Record:   Prev Next
Resources
book
BookPrinted Material
Author Haskins, Jack B., 1922-

Title How to evaluate mass communications; the controlled field experiment / by Jack B. Haskins.

Publication Info. [New York] : [Advertising Research Foundation], [1968]
[©1968]

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5827 .H3    Available  ---
Description vi, 96 pages : illustrations ; 22 cm.
Series An Advertising research monograph
Advertising research monographs.
Bibliography Bibliography: pages 77-87.
Subject Advertising -- Research.
Advertising -- Research.