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Book
Corporate Author
American Management Association. Packaging Division.
Title
The package: key component of marketing strategy; developing the package to strengthen merchandising, to supplement advertising, and to promote the corporate image.
Publication Info.
[New York] : [American Management Association], [1964]
Item Status
Description
36 pages : illustrations ; 28 cm.
Series
[American Management Association] Managment bulletin ; 53
Management bulletin (New York, N.Y.) ; no. 53.
Note
Cover title.
Subject
Packaging.
Packaging.
Marketing.
Marketing.