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BookPrinted Material
Corporate Author American Management Association. Packaging Division.

Title The package: key component of marketing strategy; developing the package to strengthen merchandising, to supplement advertising, and to promote the corporate image.

Publication Info. [New York] : [American Management Association], [1964]

Item Status

Description 36 pages : illustrations ; 28 cm.
Series [American Management Association] Managment bulletin ; 53
Management bulletin (New York, N.Y.) ; no. 53.
Note Cover title.
Subject Packaging.
Packaging.
Marketing.
Marketing.