Preface / Michael Hennessy -- Martin Fishbein's legacy : the reasoned action approach / Icek Ajzen -- The quantitative analysis of reasoned action theory / Amy Bleakley and Michael Hennessy -- Measurement models for reasoned action theory / Michael Hennessy,Amy Bleakley, and Martin Fishbein -- The reasoned action model : directions for future research / James Jaccard -- Beliefs underlying eating better and moving more : lessons learned from comparative salient belief elicitations with adults and youths / Susan E. Middlestadt -- Perceived behavioral control in reasoned action theory : a dual aspect interpretation / Marco Yzer -- Developing media interventions to reduce household sugar-sweetened beverage consumption / Amy Jordan...[et. al.] -- Understanding tailored Internet smoking cessation messages : a reasoned action approach / Brenda Curtis -- The reasoned action approach in HIV risk-reduction strategies for adolescents / John B. Jemmott III -- A reasoned action approach in HIV prevention for persons with serious mental illness / Michael B. Blank and Michael Hennessy.
