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Title Multimodal argumentation and rhetoric in media genres / edited by Assimakis Tseronis, Charles Forceville.

Publication Info. Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017]

Item Status

Description 1 online resource (ix, 301 pages).
text file
Series Argumentation in context (AIC), 1877-6884 ; volume 14
Argumentation in context ; v. 14. 1877-6884
Bibliography Includes bibliographical references and indexes.
Contents Introduction -- Argumentation and rhetoric in visual and multimodal communication / Assimakis Tseronis and Charles Forceville -- Rhetoric, argumentation, and persuasion in a multimodal perspective / Georges Roque -- The rhetorical and argumentative potential of press photography / Jens E. Kjeldsen -- Editorial cartoons and art: arguing with Pinocchio / Leo Groarke -- Arguing with illustrations: a visual archaeological debate about the proper place of australopithecus africanus / Ian J. Dove -- Perspective by incongruity: visual argumentative meaning in editorial cartoons / Paul Van Den Hoven and Joost Schilperoord -- The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries / Assimakis Tseronis and Charles Forceville -- Seeing the untold: multimodal argumentation in movie trailers / Janina Wildfeuer and Chiara Pollaroli -- Employing film form and style in the argumentative analysis of political advertising / Magnus Hoem Iversen -- Embodied argumentation in public debates: the role of gestures in the segmentation of argumentative moves / Jérôme Jacquin -- The "seeds" of charisma: multimodal rhetoric of Mussolini's discourse / Isabella Poggi.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Persuasion (Rhetoric) in mass media.
Persuasion (Rhetoric) in mass media.
Genre/Form Electronic books.
Added Author Tseronis, Assimakis, editor.
Forceville, Ch. (Charles), editor.
Other Form: Print version: Multimodal argumentation and rhetoric in media genres. Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2017 9789027211316 (DLC) 2017045528
ISBN 9789027264695 (electronic book)
9027264694 (electronic book)
9789027211316 (hardcover ; alkaline paper)
9027211310 (hardcover ; alkaline paper)
Standard No. 10.1075/aic.14