Cover; Book title; Contents; Introduction; 1 Who needs PR?; 2 More effective communication; 3 Why is digital PR important?; 4 Understanding your audiences; 5 Dealing with the media; 6 Writing powerful press releases; 7 The internet's social media; 8 Creating more PR opportunities; 9 Internal PR -- a neglected essential; 10 Don't turn a crisis into a drama!; What next?
Summary
The answers you need. Now.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America