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Bestseller
BestsellerE-book
Author Salter, Brian.

Title Great PR : Bullet Guides.

Publication Info. London : Hodder Education, 2011.

Item Status

Description 1 online resource (128 pages).
text file
Series Bullet Guides
Bullet Guides.
Contents Cover; Book title; Contents; Introduction; 1 Who needs PR?; 2 More effective communication; 3 Why is digital PR important?; 4 Understanding your audiences; 5 Dealing with the media; 6 Writing powerful press releases; 7 The internet's social media; 8 Creating more PR opportunities; 9 Internal PR -- a neglected essential; 10 Don't turn a crisis into a drama!; What next?
Summary The answers you need. Now.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Corporations -- Public relations.
Corporations -- Public relations.
BUSINESS & ECONOMICS -- Public Relations.
Genre/Form Electronic books.
Other Form: Print version: Salter, Brian. Great PR : Bullet Guides. London : Hodder Education, ©2011 9781444137361
ISBN 9781444141825
1444141821
9781444137361