Title Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [and others].

Publication Info.	New York : Hastings House, [1978]
	©1978

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5827 .B577	Available	---

Description	x, 245 pages : illustrations ; 24 cm.
Series	Communication arts book
	Communication arts books.
Note	"A worldwide study sponsored by the International Advertising Association."
	Includes index.
Subject	Comparative advertising.
	Comparative advertising.
Added Author	Marton, Katherin.
	International Advertising Association (1950- )
ISBN	0803812493 : $12.95