| Description |
1 online resource (278 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Communication for behavior change ; v. 2
|
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Communication for behavior change ; v. 2.
|
| Contents |
1. Using television and film for social development: the entertainment-education format -- 2. The role of the program manager -- 3. Articulation: designing message content for entertainment-education programs -- 4. Artistry: writing entertainment-education drama -- 5. Artistry: character development -- 6. Guidelines for script presentation and review -- 7. Auxiliaries: enhancing the message -- 8. Guidelines for pre-production: needs, budgets, and contracts -- 9. Guidelines for pre-production: artistic preparation -- 10. Guidelines for successful shooting -- 11. Guidelines for successful acting -- 12. Pilot testing -- 13. Major checklist. |
| Bibliography |
Includes bibliographical references. |
| Summary |
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Television authorship.
|
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Television authorship. |
|
Television -- Production and direction.
|
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Television -- Production and direction. |
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Motion picture authorship.
|
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Motion picture authorship. |
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Motion pictures -- Production and direction.
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Motion pictures -- Production and direction. |
| Genre/Form |
Electronic books.
|
| Added Author |
Riber, John.
|
| Other Form: |
Print version: De Fossard, Esta. Writing and producing for television and film. New Delhi ; Thousand Oaks, Calif. : Sage, 2005 0761934006 9780761934004 (DLC) 2005023326 (OCoLC)61262404 |
| ISBN |
9788132102625 (electronic book) |
|
8132102622 (electronic book) |
|
1282153919 |
|
9781282153912 |
|
9780761934004 (paperback) |
|
0761934006 (paperback) |
|
9788132108559 (ebook) |
|
8132108558 (ebook) |
|
0761934006 (paperback) |
|
