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Book
Author
Richards, Jef I.
Title
Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
Publication Info.
Hillsdale, N.J. : L. Erlbaum Associates, 1990.
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
KF1614 .R53 1990
Available
---
Description
xlv, 244 pages : illustrations ; 24 cm.
Series
Communication
Communication (Hillsdale, N.J.)
Bibliography
Includes bibliographical references and indexes.
Subject
Advertising laws -- United States.
Advertising laws.
United States.
Deceptive advertising -- United States -- Psychological aspects.
Deceptive advertising.
Psychological aspects.
ISBN
0805806490
