Skip to content
You are not logged in |Login  
     
Limit search to available items
Record:   Prev Next
Resources
More Information
Bestseller
BestsellerE-book

Title Sport business analytics : using data to increase revenue and improve operational efficiency / editors, C. Keith Harrison and Scott Bukstein.

Publication Info. Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]

Item Status

1 copy ordered for Online on 05-16-2022.
Description 1 online resource (xxiii, 235 pages) : illustrations.
text file
Series Data analytics applications ; 1
Data analytics applications.
Bibliography Includes bibliographical references and index.
Contents Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The Aspire Group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsorship / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello.
Summary "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
Access Concurrent user level: 3 users
Subject Sports administration -- Data processing.
Sports administration -- Data processing.
Sports administration.
Sports administration -- Decision making.
Decision making.
Sports -- Economic aspects.
Sports -- Economic aspects.
Sports -- Marketing.
Sports -- Marketing.
Business planning.
Business planning.
Strategic planning.
GAMES -- Gambling -- Sports.
SPORTS & RECREATION -- Business Aspects.
SPORTS & RECREATION -- Essays.
SPORTS & RECREATION -- History.
SPORTS & RECREATION -- Reference.
Strategic planning.
TRAVEL -- Special Interest -- Sports.
Sports & active outdoor recreation.
Market research.
Databases.
Business & Management.
Data mining.
Sporting events & management.
Management & management techniques.
Sport.
Genre/Form Electronic books.
Added Author Harrison, C. Keith, editor.
Bukstein, Scott, editor.
Other Form: Print version: Sport business analytics. Boca Raton : CRC Press, Taylor & Francis Group, [2017] 9781498761260 (DLC) 2016026176 (OCoLC)953982356
ISBN 9781498761277 (electronic book)
1498761275 (electronic book)
9781315367613
1315367610
9781498761260 (hardcover alkaline paper)
1498761267 (hardcover alkaline paper)