| Description |
viii, 282 pages : illustrations ; 24 cm. |
| Series |
Drugs and alcohol
|
|
Drugs and alcohol (De Kalb, Ill.)
|
| Bibliography |
Includes bibliographical references (pages 231-275) and index. |
| Contents |
Introduction. Health, morality, and free speech -- Pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- Pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints. |
| Subject |
Advertising -- Alcoholic beverages -- United States -- History -- 20th century.
|
|
Advertising -- Alcoholic beverages. |
|
United States. |
|
History. |
| Chronological Term |
20th century |
| Subject |
Advertising -- Cigarettes -- United States -- History -- 20th century.
|
|
Advertising -- Cigarettes. |
|
Corporate speech -- United States.
|
|
Corporate speech. |
| ISBN |
0875803687 clothbound alkaline paper |
|
9780875803685 clothbound alkaline paper |
|
