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Title GROWING BUSINESS INNOVATION : developing, promoting and protecting IP / edited by Jonathan Reuvid.

Publication Info. London : LEGEND Press LTD, [2019]

Item Status

Description 1 online resource.
text file
Series EBSCO Academic Collection
Summary Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can increase the likelihood of your business succeeding. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.
Contents Part one: Innovation for tomorrow -- Part two: Innovation for tomorrow -- Part three: Exploiting IP opportunities -- Part four: Stimulating commerical innovation.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Technological innovations -- Management.
New products.
Success in business.
Genre/Form Electronic books.
Electronic books.
Added Author Reuvid, Jonathan, editor.
Other Form: Print version: GROWING BUSINESS INNOVATION. London : LEGEND Press LTD, [2019] 9781787197916 (OCoLC)1037062811
ISBN 9781789550276 (electronic bk.)
1789550270 (electronic bk.)
9781787197916 (electronic bk.)
1787197913 (electronic bk.)