LEADER 00000cam a2200541 i 4500 001 on1191906103 003 OCoLC 005 20210720050737.2 006 m o d s 007 cr ||||||||||| 008 200716t20182018orua o s000 0 eng d 019 1191906287|a1191906993 035 (OCoLC)1191906103|z(OCoLC)1191906287|z(OCoLC)1191906993 040 OPENT|beng|erda|epn|cOPENT|dOCLCO|dORE|dOCLCF 049 RIDW 050 4 HD9750.5 090 HD9750.5 100 1 Hansen, Eric,|d1968-|0https://id.loc.gov/authorities/names /n00139760|eauthor. 245 00 Strategic marketing in the global forest industries / |cEric Hansen and Heikki Juslin. 250 Third edition. 264 1 [Corvallis, Or.] :|bOregon State University|c[2018] 264 4 |c©2018 300 1 online resource (244 pages) :|billustrations. 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 text file|2rdaft 490 1 Ecampus open educational resources 505 0 Chapter 1: The Context of The Forest Industry and Its Markets -- Chapter 2: Understanding Forest Products Marketing -- Chapter 3: The Marketing Environment, An Information Approach -- Chapter 4: Strategy and Strategic Planning -- Chapter 5: Marketing Structures -- Chapter 6: Marketing Functions -- Chapter 7: Putting Together a Marketing Plan 520 0 The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry. 588 0 online resource; title from PDF title page (Open Textbooks, viewed September 16, 2020) 590 Open Educational Resources (OER). Open Textbooks 590 |bOpen Textbook Library 650 0 Forest products|0https://id.loc.gov/authorities/subjects/ sh85050613|xMarketing|0https://id.loc.gov/authorities/ subjects/sh99005342|vTextbooks.|0https://id.loc.gov/ authorities/subjects/sh99001753 650 7 Forest products|xMarketing.|2fast|0https://id.worldcat.org /fast/932357 650 7 Forest products.|2fast|0https://id.worldcat.org/fast/ 932340 655 7 Textbooks.|2fast|0https://id.worldcat.org/fast/1423863 655 7 Textbooks.|2lcgft|0https://id.loc.gov/authorities/ genreForms/gf2014026191 700 1 Juslin, Heikki,|0https://id.loc.gov/authorities/names/ no90024274|eauthor. 710 2 Oregon State University.|0https://id.loc.gov/authorities/ names/n80017721 830 0 Open educational resources (Corvallis, Or.) 856 40 |uhttps://open.umn.edu/opentextbooks/textbooks/885|zOnline textbook via the Open Textbook Library. 901 MARCIVE 20231220 948 |d20221222|cOpenTextbook|tadd 988 July2021-June2022|lridw 948 |d20210720|cOpenTextbook|tinitial load 827|lridw 994 92|bRID