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LEADER 00000cam a2200457 i 4500 
001    on1191906103 
003    OCoLC 
005    20210720050737.2 
006    m     o  d s       
007    cr ||||||||||| 
008    200716t20182018orua    o    s000 0 eng d 
019    1191906287|a1191906993 
035    (OCoLC)1191906103|z(OCoLC)1191906287|z(OCoLC)1191906993 
040    OPENT|beng|erda|epn|cOPENT|dOCLCO|dORE|dOCLCF 
049    RIDW 
050  4 HD9750.5 
090    HD9750.5 
100 1  Hansen, Eric,|d1968-|eauthor. 
245 00 Strategic marketing in the global forest industries /
       |cEric Hansen and Heikki Juslin 
250    Third edition 
264  1 [Corvallis, Or.] :|bOregon State University|c[2018] 
264  4 |c©2018 
300    1 online resource (244 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Ecampus open educational resources 
505 0  Chapter 1: The Context of The Forest Industry and Its 
       Markets -- Chapter 2: Understanding Forest Products 
       Marketing -- Chapter 3: The Marketing Environment, An 
       Information Approach -- Chapter 4: Strategy and Strategic 
       Planning -- Chapter 5: Marketing Structures -- Chapter 6: 
       Marketing Functions -- Chapter 7: Putting Together a 
       Marketing Plan 
520 0  The forest industry is increasingly global and every 
       marketer of forest products should have a global 
       perspective. As a natural resource-based industry, the 
       forest industry has an especially high profile role in 
       environmental protection and is increasingly involved in 
       climate change mitigation and management. Global forests 
       are not only important because they provide a source of 
       industrial raw material, but also because of the various 
       other human needs they satisfy. A forest products marketer
       should have a basic understanding of the role that global 
       forests play in society. Major societal trends are 
       impacting the external environment within which the forest
       industry operates. We provide an overview of global 
       forests and a brief description of the markets for the 
       main categories of the forest industry. 
588 0  online resource; title from PDF title page (Open Textbooks,
       viewed September 16, 2020) 
590    Open Educational Resources (OER). Open Textbooks 
590    |bOpen Textbook Library 
650  0 Forest products|xMarketing|vTextbooks. 
650  7 Forest products|xMarketing|2fast|0(OCoLC)fst00932357 
655  7 Textbooks|2fast|0(OCoLC)fst01423863 
700 1  Juslin, Heikki,|eauthor. 
710 2  Oregon State University. 
830  0 Open educational resources (Corvallis, Or.) 
856 40 |uhttps://open.umn.edu/opentextbooks/textbooks/885|zOnline
       textbook via the Open Textbook Library. 
948    |d20210720|cOpenTextbook|tinitial load 827|lridw 
994    92|bRID