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001 ocn815477963
003 OCoLC
005 20160527040756.5
006 m o d
007 cr cn|||||||||
008 040204s2005 ilua ob s001 0 eng d
019 923496137
020 9780252092794|q(electronic bk.)
020 0252092791|q(electronic bk.)
020 |z9780252029424
020 |z0252029429|q(cloth ;|qalk. paper)
035 (OCoLC)815477963|z(OCoLC)923496137
037 22573/ctt1c8t3z|bJSTOR
037 B3B2A9E2-7979-47A0-A694-58E13F1F4435|bOverDrive, Inc.
|nhttp://www.overdrive.com
040 E7B|beng|epn|cE7B|dOCLCO|dOCLCQ|dN$T|dJSTOR|dP@U|dOCLCF
|dTEFOD|dYDXCP|dCOO|dTEFOD|dOCLCQ|dEBLCP
049 RIDW
050 4 RM214.3|b.W36 2005eb
072 7 MED|x021000|2bisacsh
072 7 MED|x058150|2bisacsh
072 7 BUS043000|2bisacsh
082 04 615.8/54|222
090 RM214.3|b.W36 2005eb
100 1 Wansink, Brian.
245 10 Marketing nutrition|h[electronic resource] :|bsoy,
functional foods, biotechnology, and obesity /|cBrian
Wansink.
260 Urbana :|bUniversity of Illinois Press,|c©2005.
300 1 online resource ([xi], 206 pages :) :|billustrations.
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 The food series
504 Includes bibliographical references (pages 197-204) and
index.
505 0 Nutrition knowledge that matters -- Classified World War
II secrets -- If it sounds good, it tastes good --
Profiling the perfect consumer -- Mental maps that lead to
consumer insights -- Targeting nutritional gatekeepers --
The de-marketing of obesity -- Why five-a-day programs
often fail -- Winning the biotechnology battle -- Managing
consumer reactions to food crises -- Leveraging Food and
Drug Administration health claims -- Health claims: when
less equals more -- Introducing unfamiliar foods to
unfamiliar lands -- Global best practices -- Conclusion:
looking backward and speeding forward.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Communication in diet therapy.
650 0 Patient education.
650 0 Food habits.
650 0 Nutrition.
650 12 Nutrition.
650 12 Marketing.
650 22 Food Industry|xeconomics.
650 22 Consumer Satisfaction|xeconomics.
655 0 Electronic books.
655 4 Electronic books.
776 08 |iPrint version:|aWansink, Brian.|tMarketing nutrition.
|dUrbana : University of Illinois Press, ©2005|w(DLC)
2004002526
830 0 Food series.
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=569926|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
948 |d20160607|cEBSCO|tebscoebooksacademic|lridw
994 92|bRID
