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Book
Author
Ferguson, James Milton.
Title
The advertising rate structure in the daily newspaper industry.
Publication Info.
Englewood Cliffs, N.J. : Prentice-Hall, [1963]
Item Status
Location
Call No.
Status
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Public Note
Gift Note
Moore Stacks
HF6111 .F4
Available
---
Description
xiv, 94 pages : diagrams ; 24 cm.
Series
Ford Foundation doctoral dissertation series
Ford Foundation doctoral dissertation series.
Note
Originally submitted as thesis, University of Chicago.
Bibliography
Bibliography: pages 87-94.
Subject
Advertising, Newspaper.
Advertising, Newspaper.
American newspapers -- Statistics.
American newspapers.
Genre/Form
Statistics.
Statistics.
