| Description |
xxi, 182 pages : illustrations ; 25 cm. |
| Series |
Greenwood guides to business and economics,
1559-2367
|
|
Greenwood guides to business and economics.
|
| Bibliography |
Includes bibliographical references (pages 177-179) and index. |
| Contents |
What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls. |
| Subject |
Entrepreneurship.
|
|
Entrepreneurship. |
| Added Author |
Brännback, Malin, 1963-
|
| ISBN |
031333689X alkaline paper |
|
9780313336898 alkaline paper |
|
