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Author Usui, Kazuo, 1953-

Title The development of marketing management : the case of the USA, c. 1910-1940 / Kazuo Usui.

Publication Info. Aldershot, England ; Burlington, VT : Ashgate, [2008]
©2008
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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description 1 online resource (xii, 166 pages) : illustrations.
Physical Medium polychrome
Description text file
Series The history of retailing and consumption
History of retailing and consumption.
Bibliography Includes bibliographical references and index.
Contents An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks.
Summary This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marketing -- Management -- Case studies.
Marketing -- Management.
Genre/Form Case studies.
Subject Marketing -- United States -- History -- 20th century.
Marketing.
United States.
History.
Chronological Term 20th century
Subject Marketing -- United States -- Management -- History -- 20th century.
Management.
Chronological Term 1900 - 1999
Genre/Form Electronic books.
Electronic books -- Case studies -- History.
History.
Electronic books.
Case studies.
Other Form: Print version: Usui, Kazuo, 1953- Development of marketing management. Aldershot, England ; Burlington, VT : Ashgate, ©2008 9780754606062 0754606066 (DLC) 2007035686 (OCoLC)168718853
ISBN 9780754682301 (electronic book)
0754682307 (electronic book)
0754606066 (alkaline paper)
9780754606062 (alkaline paper)

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