Title Cases in consumer behavior / Roger D. Blackwell, James F. Engel [and] David T. Kollat.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.2 .B53	Withdrawn	---
Moore Stacks	HF5415.2 .B53	Available	---

Description	xiii, 431 pages : illustrations ; 24 cm.
Series	Holt, Rinehart and Winston marketing series
	Holt, Rinehart and Winston marketing series.
Note	A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.
Subject	Consumers -- Case studies.
	Consumers.
Genre/Form	Case studies.
Subject	Marketing research -- Case studies.
	Marketing research.
Genre/Form	Case studies.
Added Author	Engel, James F.
	Kollat, David T.
ISBN	030745004