| Edition |
2nd ed. |
| Description |
xv, 326 pages ; 27 cm. |
| Series |
How-to-do-it manuals for librarians ; no. 126
|
|
How-to-do-it manuals for libraries ; no. 126.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Positioning libraries in a changing environment -- Thinking about public relations and communications for your library -- Defining your library's messages and audiences -- Developing your library's public relations/communications plan -- Exploring PR in different types of libraries -- Evaluating your PR program -- Building your library's brand -- Preparing for successful media relations -- Preparing press materials that get attention -- Using technology as a PR tool -- Transforming volunteers into library advocates -- Reaching out to bring users in -- Creating print communications materials that work -- Offering a warm, inviting environment for customers and staff -- Promoting your library through programs, special events, and exhibits -- Coping with communications during a crisis -- Building your network of PR pros. |
| Subject |
Libraries -- Public relations -- United States.
|
|
Libraries -- Public relations. |
|
United States. |
| ISBN |
1555704719 alkaline paper |
| Standard No. |
9781555704711 |
|
