LEADER 00000cam a22005054a 4500 
001    ocm56921394 
005    20060510112452.0 
008    041102t20052005nyu      bi   001 0 eng   
010      2004025944 
020    1555704719|qalkaline paper 
024 3  9781555704711 
035    (OCoLC)ocm56921394 
035    391791 
040    DLC|beng|cDLC|dYDX|dMUQ|dBAKER|dIBS|dIXA|dWCH 
042    pcc 
043    n-us--- 
049    WCHA 
050 00 Z716.3|b.W58 2005 
090    Z716.3 .W58 2005 
100 1  Wolfe, Lisa A.|0https://id.loc.gov/authorities/names/
       n97009023 
245 10 Library public relations, promotions, and communications :
       |ba how-to-do-it manual /|cLisa A. Wolfe. 
250    2nd ed. 
264  1 New York :|bNeal-Schuman Publishers,|c[2005] 
264  4 |c©2005 
300    xv, 326 pages ;|c27 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  How-to-do-it manuals for librarians ;|vno. 126 
504    Includes bibliographical references and index. 
505 0  Positioning libraries in a changing environment -- 
       Thinking about public relations and communications for 
       your library -- Defining your library's messages and 
       audiences -- Developing your library's public relations/
       communications plan -- Exploring PR in different types of 
       libraries -- Evaluating your PR program -- Building your 
       library's brand -- Preparing for successful media 
       relations -- Preparing press materials that get attention 
       -- Using technology as a PR tool -- Transforming 
       volunteers into library advocates -- Reaching out to bring
       users in -- Creating print communications materials that 
       work -- Offering a warm, inviting environment for 
       customers and staff -- Promoting your library through 
       programs, special events, and exhibits -- Coping with 
       communications during a crisis -- Building your network of
       PR pros. 
650  0 Libraries|xPublic relations|0https://id.loc.gov/
       authorities/subjects/sh85108776|zUnited States.|0https://
       id.loc.gov/authorities/names/n78095330-781 
650  7 Libraries|xPublic relations.|2fast|0https://
       id.worldcat.org/fast/997423 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
830  0 How-to-do-it manuals for libraries ;|0https://id.loc.gov/
       authorities/names/n86711635|vno. 126. 
856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip053
       /2004025944.html 
901    MARCIVE 20231220 
910    0405rdtorderprof 
935    391791 
994    C0|bWCH