| Description |
1 online resource (xvi, 366 pages) : illustrations, maps. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
IFLA publications,
0344-6891 ;
125
|
|
IFLA publications ; 125.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
Think globally, act locally-manage multiculturally -- Angels Massisimo -- Glimpses of the "marketing library and information services" -- Dinesh K. Gupta -- The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars -- Barbara I. Dewey -- The marketing of library services to the marginalized -- Bharati Sen -- Marketing academic library resources and information services to international students -- Cuiying Mu -- Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students -- Lily Gao -- Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students -- Louisa McLam, Colin Storey & Teresa To -- Different strokes for different folks: strategies in promoting library services to international customers-A case study -- Grace Saw & Fei Yu -- Dealing with evidence based management: roles and dimensions of library services promotion -- Leonor Gaspar Pinto & Paula Ochoa -- The impact of health informatization on the organization and administration of medical libraries in China -- Li Zhang, Chunhua Yang & Guizhi Wang -- How to promote library services: academic libraries in India -- Preeti Mahajan & Rupak Chakravarty -- Library usage and readership enhancement: best practices to promote library services of CORD, NIRD -- Tella Rama Devi -- From Australia to China online: delivery of online library services to off-shore students in China -- Sharon Karasmanis -- Globalization and library management: practical ideas for effective strategic methods -- Antonia Arahova & Sarantos Kapidakis -- Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona -- Maria Gental Morral -- Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior -- Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch. -- The public library: environment for the formulation of risk indicators in the information society -- Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez -- With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries -- Tong Zhang -- Beyond promotion-the destination library: the national library of Singapore case story -- Wee Pin Wan -- Librarians' professional values and perspectives in the era of the digital library -- Keqian Xu -- Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark -- Marian Koren -- The impact of globalization on library management and marketing -- Ronghui Su & Qingming Yang -- Developing future library leaders in the context of globalization with an analysis on cultural intelligence -- Xuemao Wang & Chang Su -- The library and cultural patterns in lending statistics -- Maja Coltura & Bart Vercruyssen -- Using the feedback loop to create a marketing campaign -- Jill Cousins -- Performance measurement of metadata management -- Leon Zhao -- Knowledge society of digital librarians' blogging information management -- Xiaowen Ding. |
| Summary |
Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Library administration -- Congresses.
|
|
Library administration. |
|
Libraries -- Marketing -- Congresses.
|
|
Libraries -- Marketing. |
| Genre/Form |
Electronic books.
|
|
Conference papers and proceedings.
|
|
Conference papers and proceedings.
|
| Added Author |
Mullins, James L., 1949-
|
|
International Federation of Library Associations and Institutions. Management and Marketing Section.
|
| Other Form: |
Print version: IFLA Management and Marketing Section Conference (2006 : Shanghai, China). Library management and marketing in a multicultural world. Mü̈nchen : Saur, 2007 9783598220326 3598220324 (OCoLC)144607780 |
| ISBN |
9783598440267 (electronic book) |
|
359844026X (electronic book) |
|
9783598220326 |
|
3598220324 |
|
