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book
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Author Thoenig, Jean-Claude, 1940-

Title The marking enterprise : business success and societal embedding / Jean-Claude Thoenig, Charles Waldman.

Publication Info. Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
Online access
Contributor biographical information
Publisher description
Table of contents only

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5414 .T48 2007    Available  ---
Description xii, 241 pages : illustrations ; 24 cm.
Series INSEAD business press
INSEAD business press.
Note "This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande à l'enterprise marquante (Paris: Éditioins d'Organisation, 2005)"--Acknowledgements.
Bibliography Includes bibliographical references (pages 221-230) and indexes.
Subject Marketing -- Social aspects.
Marketing -- Social aspects.
Customer relations.
Customer relations.
Consumer satisfaction.
Consumer satisfaction.
Social marketing.
Social marketing.
Organizational effectiveness.
Organizational effectiveness.
Added Author Waldman, Charles.
ISBN 0230001874 cloth
9780230001879 cloth

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