Title Brands : the logos of the global economy / Celia Lury.

Publication Info.

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description	1 online resource (198 pages).
Physical Medium	polychrome
Description	text file
Series	International library of sociology
	International library of sociology.
Bibliography	Includes bibliographical references (pages 177-190) and index.
Contents	Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index.
Summary	Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Brand name products.
	Brand name products.
	Business names.
	Business names.
	Marketing.
	Marketing.
	Globalization -- Economic aspects.
	Globalization -- Economic aspects.
Genre/Form	Electronic books.
Other Form:	Print version: Lury, Celia. Brands. London ; New York : Routledge, 2004 0415251826 0415251834 (DLC) 2004002706 (OCoLC)54454608
ISBN	0203495020 (electronic book)
	9780203495025 (electronic book)
	0415251826 (Cloth)
	0415251834 (Paper)