| Description |
1 online resource (xiv, 242 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
LEA's communication series
|
|
LEA's communication series.
|
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index. |
| Summary |
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Broadcasting -- Management.
|
|
Broadcasting -- Management. |
|
Broadcasting. |
|
Brand name products -- Management.
|
|
Brand name products -- Management. |
|
Branding (Marketing)
|
|
Branding (Marketing) |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Chan-Olmsted, Sylvia M. Competitive strategy for media firms. Mahwah, N.J. : L. Erlbaum Associates, 2005 0805848126 (DLC) 2005040117 (OCoLC)59360161 |
| ISBN |
1410617408 (electronic book) |
|
9781410617408 (electronic book) |
|
0805848126 (cloth ; alkaline paper) |
|
9780805848120 (cloth ; alkaline paper) |
|
