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Bestseller
BestsellerE-book
Author Lerbinger, Otto.

Title Corporate public affairs : interacting with interest groups, media, and government / Otto Lerbinger.

Publication Info. Mahwah, N.J. : Lawrence Erlbaum, [2006]
©2006
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description 1 online resource (xviii, 477 pages).
Physical Medium polychrome
Description text file
Series LEA's communication series
LEA's communication series.
Bibliography Includes bibliographical references and indexes.
Contents An overview of corporate public affairs -- Interest group strategies and forms of opinion -- Conflict resolution : mediation and negotiation -- Proactive media relations -- Gaining semicontrol over the media : broadcast appearances -- Gaining complete control over the media : advocacy advertising -- Holding the media accountable and suing -- Bypassing the news media : direct communication -- Direct lobbying -- Grassroots lobbying -- Electoral activities -- Litigation communication -- Ascendancy of corporate power -- Constructing a competitive political marketplace -- Heeding the public interest.
Summary Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Corporations -- Public relations.
Corporations -- Public relations.
Corporations -- Political activity.
Corporations -- Political activity.
Social responsibility of business.
Social responsibility of business.
Genre/Form Electronic books.
Other Form: Print version: Lerbinger, Otto. Corporate public affairs. Mahwah, N.J. : Lawrence Erlbaum, ©2006 0805856420 0805856439 (DLC) 2005045462 (OCoLC)58789046
ISBN 1410617262 (electronic book)
9781410617262 (electronic book)
0805856420 (cloth ; alkaline paper)
0805856439 (paperback ; alkaline paper)

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