Includes bibliographical references (pages 481-483) and index.
Contents
Bringing television creators to life -- Individual creativity in a collaborative medium -- The pioneers : creating the first decade. Sid Caesar ; Bob Schiller and Bob Weiskopf ; Leonard Stern ; Steve Allen ; Fred deCordova ; Agnes Nixon ; David Levy ; Grant Tinker ; Lee Rich ; Carroll Pratt -- Writer-producers : creating breakthrough television. Susan Harris ; Matt Groening ; Edward Zwick and Marshall Herskovitz ; Larry David ; Allan Burns -- A different kind of writer. Arla Sorkin Manson ; T. S. Cook ; Jean Rouverol ; Bob Ellison -- A different kind of producer. Gary Smith ; Marty Pasetta ; Dave Bell ; Bruce Sallan -- Two directors. Jay Sandrich ; Walter Grauman -- The actors. Ed Asner ; Betty White ; Henry Winkler ; Jason Alexander ; Aida Turturro ; Paul Petersen -- The agents. Jeremy Zimmer ; Bill Haber ; Jay Bernstein ; Ray Solley -- A different kind of executive. Frank Dawson ; Gerry Laybourne ; Chris Albrecht.