Fundamentals of marketing

Stanton, William J.
New York : McGraw-Hill, [1981]
6th ed.

Selling : principles and practices

Buskirk, Richard H. (Richard Hobart), 1927-1994.
New York : McGraw-Hill, [1992]
13th ed.

The compleat copywriter; a comprehensive guide to all phases of advertising communication.

Norins, Hanley.
New York : McGraw-Hill, [1966]

Handbook of consumer motivations; the psychology of the world of objects.

Dichter, Ernest, 1907-1991.
New York : McGraw-Hill, [1964]

Measuring advertising effectiveness

Lucas, Darrell Blaine, 1902-1995.
New York : McGraw-Hill, [1963]

Media in advertising.

Barton, Roger A., 1903-1976.
New York : McGraw-Hill, [1964]

Successful television and radio advertising

Seehafer, E. F. (Eugene Fred), 1921-1996.
New York : McGraw-Hill, 1959.

Visual persuasion

Baker, Stephen, 1921-2004.
New York : McGraw-Hill, 1961.

Communication research : issues and methods

Anderson, James A. (James Arthur), 1939-
New York : McGraw-Hill, [1987]

Constitution of binary alloys.

Elliott, Rodney P.
New York : McGraw-Hill, [1965]

Contemporary crystallography

Buerger, Martin Julian, 1903-1986.
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Principles of phase diagrams in materials systems.

Gordon, Paul, 1918-
New York : McGraw-Hill, [1968]