Includes bibliographical references (pages 262-276) and index.
Contents
Origins of the social market economy and the currency reform of 1948 -- Market or planned? the 1949 Bundestag election -- The Korean crisis, the social market economy, and public opinion -- Public relations for the social market economy : die Waage -- Creating a CDU/CSU public relations machine : the 1953 Bundestag election -- The triumph of the economic miracle : the CDU/CSU and the 1957 Bundestag election.