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Book
Author
Juster, F. Thomas (Francis Thomas), 1926-2010.
Title
Consumer buying intentions and purchase probability; an experiment in survey design / F. Thomas Juster.
Publication Info.
New York : National Bureau of Economic Research; distributed by Columbia University Press, 1966.
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Moore Stacks
H11 .N2432 no. 99
Available
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Description
60 pages : illustrations ; 25 cm.
Series
National Bureau of Economic Research. Occasional paper - National Bureau of Economic Research ; 99
Occasional paper (National Bureau of Economic Research) ; no. 99.
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Bibliogr.
Subject
Motivation, Recherche de (Marketing)
Consommateurs.
