| Description |
xxii, 331 pages ; 21 cm. |
| Series |
Political campaigning and communication
|
|
Political campaigning and communication.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Section 1. Political campaign communication in the 2016 presidential campaign -- Setting the stage: three dimensions of surfacing for 2016 / Craig Allen Smith -- Midnight in America: the political conventions in 2016 / Rachel L. Holloway -- The presidential debates 2016 / Ben Voth -- Political advertising in the 2016 presidential election / Scott Dunn and John C. Tedesco -- The social media election of 2016 / John Allen Hendricks and Dan Schill -- Section 2. Studies of communication in the 2016 presidential campaign -- Trump as troll: personae and persuasive inoculation in the 2016 presidential campaign / Deronda Baughman and Dennis D. Cali -- Issues of gender in the 2016 presidential campaign / Robert E. Denton, Jr. -- The dark power of words: stratagems of hate in the 2016 presidential campaign / Rita Kirk and Stephanie A. Martin -- From Benghazi to e-mails: two sides of the same scandal / David R. Dewberry -- Section 3. The 2016 presidential election -- Campaign finance and its impact in the 2016 presidential campaign / Cayce Myers -- Explaining the vote in the election of 2016: the remarkable come from behind victory of republican candidate Donald Trump / Henry C. Kenski and Kate M. Kenski. |
| Summary |
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.-- Provided by publisher. |
| Subject |
Presidents -- United States -- Election -- 2016.
|
|
Communication in politics.
|
|
Communication in politics. |
|
Presidents -- Election. |
|
United States. |
| Chronological Term |
2016 |
| Added Author |
Denton, Robert E., Jr., editor.
|
| ISBN |
3319525980 |
|
9783319525983 |
|
