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book
BookPrinted Material
Author Dalal, Heather A., 1977- author.

Title Video marketing for libraries : a practical guide for librarians / Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci.

Publication Info. Lanham : Rowman & Littlefield, [2017]

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Rider Faculty Publications Collection  Faculty Z716.3 .D35 2017 c.2    Ask Librarian for access
 Moore Stacks  Z716.3 .D35 2017    Available  ---
Description xix, 174 p. : ill. ; 28 cm.
Series Practical guides for librarians ; no. 33
Practical guides for librarians ; no. 33.
Bibliography Includes bibliographical references and index.
Contents Getting started : video marketing and your library -- Understanding best practices -- Translating your message into a marketing video -- Planning is everything : understanding pre-production -- Action! : nailing production -- That's a wrap : mastering post-production -- Animated video as an alternative to traditional video production -- Video by the book : considerations for users with disabilities -- Promote or perish : increasing the visibility of your videos -- Was it worth it? : measuring impact.
Local Note Rider Faculty Publications
Subject Libraries -- Marketing.
Libraries -- United States -- Marketing -- Case studies.
Libraries and video recording.
Video recordings -- Production and direction.
Webcasting.
Added Author O'Hanlon, Robin, 1983- author.
Yacobucci, Karen L., 1979- author.
ISBN 1442269499 (pbk. : alk. paper)
9781442269491 (pbk. : alk. paper)