Description |
1 online resource (xix, 214 pages) : illustrations. |
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text file |
Series |
Pragmatics & beyond ; new ser., v. 179
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Pragmatics & beyond ; new ser., 179.
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Bibliography |
Includes bibliographical references and index. |
Contents |
Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series. |
Summary |
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Advertising -- Social aspects.
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Advertising -- Social aspects. |
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Advertising -- Moral and ethical aspects.
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Advertising -- Moral and ethical aspects. |
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Advertising. |
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Taboo, Linguistic.
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Taboo, Linguistic. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Freitas, Elsa Simoes Lucas. Taboo in advertising. Amsterdam, NL : John Benjamins Pub. Co., ©2008 (DLC) 2008018018 |
ISBN |
9789027254238 (cloth) |
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9027254230 (cloth) |
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9789027290496 (electronic book) |
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9027290490 (electronic book) |
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