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Book
Author
Rudolph, Harold J., 1903-
Title
Attention and interest factors in advertising; survey, analysis, interpretation ... Foreword by D. B. Lucas.
Publication Info.
New York : Funk & Wagnalls Co., [1947]
Item Status
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Public Note
Gift Note
Moore Stacks
HF5905 .A78
Available
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Description
xviii, 119 pages : diagrams ; 26cm.
Series
Printers' ink business bookshelf
Printers' Ink business bookshelf publications.
Subject
Advertising.
Advertising.
American periodicals.
American periodicals.
