Introduction : making dominance -- "Civic slackers" and "poll dodgers" : nonvoting and the construction of discursive dominance -- "A whole fleet of campaigns" : the get-out-the-vote campaigns in overview -- "Vote as you please, but vote!" : the leadership of the get-out-the-vote campaigns -- "Good for at least 100 votes" : the get-out-the-vote campaigns at the local level -- The expert citizen : civic education and the remaking of civic hierarchies -- The methods of Wrigley and Barnum : the get-out-the-vote campaigns and the commodification of political culture -- Conclusion : the new regime.