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245 00 Marketing in and for a sustainable society /|cedited by 
       Naresh K. Malhotra. 
264  1 Bingley, UK :|bEmerald Group Publishing Limited,|c2016. 
300    1 online resource (xvi, 229 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Review of marketing research ;|vv. 13 
504    Includes bibliographical references. 
505 0  Sustainability and marketing : concurrent pursuit of a 
       smaller environmental footprint and a larger market 
       footprint / Rajan Varadarajan -- Marketing's quest for 
       environmental sustainability : persistent challenges and 
       new perspectives / Jakki J. Mohr, Linda L. Price, Aric 
       Rindfleisch -- A stakeholder marketing approach to 
       sustainable business / Tracy L. Gonzalez-Padron, G. Tomas 
       M. Hult, O.C. Ferrell -- Turning to sustainable business 
       practices : a macromarketing perspective / Mark Peterson, 
       Matt B. Lunde -- No through road : a critical examination 
       of researcher assumptions and approaches to researching 
       sustainability / Seonaidh McDonald, Caroline J. Oates, 
       Panayiota J. Alevizou -- Toward pro-sustainability actions
       : a macro-behavioral perspective / Bipul Kumar, Nikhilesh 
       Dholakia -- Reducing the attitude-behavior gap in 
       sustainable consumption : a theoretical proposition and 
       the American electric vehicle market / Diane M. Martin, 
       Terhi Väistö. 
520    This special issue will assemble a set of current, 
       comprehensive/extended review articles/chapters written by
       distinguished experts on the state-of-the-art of marketing
       research and future prospects in the transition towards 
       sustainable society. Reviews have been written for impact 
       on marketing thought and clearly articulate the 
       significance, and present critical perspectives and 
       integrated theories on marketing for sustainability. This 
       special issue features contributions from several top 
       scholars including former editors of top journals in 
       marketing. 
588 0  Vendor-supplied metadata. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Marketing|xManagement.|0https://id.loc.gov/authorities/
       subjects/sh85081339 
650  7 Marketing|xManagement.|2fast|0https://id.worldcat.org/fast
       /1010209 
655  4 Electronic books. 
700 1  Malhotra, Naresh K.,|0https://id.loc.gov/authorities/names
       /n92036644|eeditor. 
776 08 |cOriginal|z9781786352828|z1786352826|w(OCoLC)938391214 
830  0 Review of marketing research ;|0https://id.loc.gov/
       authorities/names/no2017154207|vv. 13. 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1281590|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20180209|cEBSCO|tEBSCOebooksacademic NEW 1-29-18|lridw 
994    92|bRID