| Description |
1 online resource (xv, 252 pages). |
| Physical Medium |
polychrome. |
| Description |
text file |
| Series |
Review of marketing research ; vol. 9
|
|
Review of marketing research. Special issue ; vol. 9.
|
| Summary |
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. |
| Contents |
Introduction: A contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value: A service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation: A service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framwork of value / Irene C.L. Ng, Laura A. Smith. |
| Bibliography |
Includes bibliographical references. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing.
|
|
Marketing. |
|
Value.
|
|
Value. |
|
marketing. |
|
value (economic concept) |
|
BUSINESS & ECONOMICS -- Distribution. |
|
BUSINESS & ECONOMICS -- Marketing -- General. |
| Genre/Form |
Electronic books.
|
| Added Author |
Steve Vargo.
|
|
Lusch, Robert F.
|
| Other Form: |
9781780529127 |
| ISBN |
9781780529134 (electronic book) |
|
1780529139 (electronic book) |
|
1280769076 |
|
9781280769078 |
|
9781780529127 |
|
