| Description |
1 online resource (xxii, 330 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Routledge interpretive marketing research ; 1
|
|
Routledge interpretive marketing research series ; 1.
|
| Note |
Originally published 2000 by Routledge. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein [and others] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Consumer behavior.
|
|
Consumer behavior. |
|
Consumers -- Research.
|
|
Consumers -- Research. |
| Genre/Form |
Electronic books.
|
| Added Author |
Ratneshwar, S.
|
|
Mick, David Glen.
|
|
Huffman, Cynthia.
|
| Other Form: |
Print version: Why of consumption. London ; New York : Routledge, 2003 0415220955 0203388828 (DLC) 00032316 (OCoLC)43930054 |
| ISBN |
0203380339 (electronic book) |
|
9780203380338 (electronic book) |
|
