Enter the end user : a new audience for a new media -- Why don't we give it away? : the value of free for a new music industry -- Retail climate change : from selling music to selling a service -- Opening Pandora's box : the problematic promise of radio on the Internet -- Radio on the TV : music supervision taken seriously -- In a land of 360 deals a 1,000 true fans can't be wrong : financing the social musician and online relationship investments.