| Description |
1 online resource (xii, 224 pages). |
|
data file |
| Series |
Routledge research in political communication
|
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Routledge research in political communication.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue -- The campaign in the news -- Elite framing of the issue -- Campaign effects on the public -- Public understanding of the referendum issue -- Polls, strategy news and political cynicism -- Priming public evaluations of political leaders -- Campaign effects on the vote -- The consequences of referendums -- Conclusions. |
| Summary |
This is the first study to investigate the dynamics and effects of a referendum campaign on politicians, media, and citizens, this innovative volume will be of interest to students and researchers of political communication. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising, Political.
|
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Advertising, Political. |
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Political campaigns.
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Political campaigns. |
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Referendum.
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Referendum. |
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Elections.
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Elections. |
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Voting.
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Voting. |
| Genre/Form |
Electronic books.
|
| Added Author |
Semetko, Holli A.
|
| Other Form: |
Print version: Vreese, C.H. de (Claes Holger), 1974- Political campaigning in referendums. London : Routledge, ©2004 (DLC) 2004004146 |
| ISBN |
0203335031 (electronic book) |
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9780203335031 (electronic book) |
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0415349419 (Cloth) |
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9780415349413 (print edition) |
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