The genomic society and its public : introduction -- Dilemmas of genetic information -- Spare parts for human bodies -- Moving the goalposts in bioethics -- Whom to trust with genes on the menu? -- Public mobilization and policy consequences -- The coming of age of public participation -- Issue salience and media framing over 30 years -- The politics of bioethics -- The monster in the public imagination -- Towards a global pop culture of genes? -- Competing voices, contrasting frames in North America -- Transatlantic tensions over GM crops and foods : diverging perspectives -- The Japanese experience -- Paradoxes of resistance in Brazil.