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Book
Title
AMA educators' proceedings.
Imprint
Chicago, IL : American Marketing Association, 1983-
Item Status
Description
volumes : illustrations ; 28 cm.
Current Frequency
Annual
Publication Date
1983-
Series
1983-1989: Series
Series (American Marketing Association)
Note
Some issues have also a distinctive title.
"Represents a compilation of the papers presented at the ... American Marketing Association Educators' Conference."
Numbering
Issues for 1990-<1992> numbered: Vol. no. 1-<v. 3>
Subject
Marketing -- Congresses.
Marketing -- Congresses.
Genre/Form
Conference papers and proceedings.
Conference papers and proceedings.
Added Author
American Marketing Association. Educators' Conference.
Abbreviated Title
AMA educ. proc.
Key Title
AMA educators' proceedings
Continues
American Marketing Association. Educators' Conference. Educators' Conference proceedings
ISSN
0888-1839