Description |
1 online resource (xiii, 431 pages) : illustrations. |
Physical Medium |
polychrome |
Description |
text file |
Series |
Series on technology management,
0219-9823 ;
v. 15
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Series on technology management ; v. 15.
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Bibliography |
Includes bibliographical references and index. |
Contents |
pt. 1. Generic factors influencing the diffusion of innovations -- pt. 2. Sector-specific dynamics of diffusion -- pt. 3. Prediction of future patterns of diffusion. |
Summary |
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of inte. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Diffusion of innovations.
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Diffusion of innovations. |
Genre/Form |
Electronic books.
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Added Author |
Tidd, Joseph, 1960-
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Other Form: |
Print version: Gaining momentum. London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific Publishing, ©2010 9781848163546 (DLC) 2011280413 (OCoLC)619938515 |
ISBN |
9781848163553 (electronic book) |
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184816355X (electronic book) |
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9781848163546 |
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1848163541 |
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